by Jay Conrad Levinson
These guerrilla
marketing weapons should all be considered for promoting your
product, service or
website offline.
Notice how more than half of them are free.
1. Marketing plan
2. A marketing calendar 102.
A designated guerrilla
3. Identity 103.
Employee attire
4. Business cards 104.
Your social demeanor
5. Stationery 105.
Your target audience
6. Personal letters 106.
Your circle of influence
7. Telephone marketing 107.
Your contact time with
8. A toll-free number 108.
How you say "Hello"
9. A vanity phone number 109.
Your teaching ability
10. The Yellow Pages 110.
Stories
11. Postcards 111.
Sales training
12. Postcard decks 112.
Use of downtime
13. Classified ads 113.
Networking
14. Per-order and per-inquiry 114.
Pisrionfgessional titles
15. Free ads in shoppers 115.
Affiliate marketing
16. Circulars and flies 116.
Media contacts
17. Community bulletin boa r d s 117.
"A"-List customers
18. Movie ads 118.
Your core story
19. Outside signs 119.
A sense of urgency
20. Street banners 120.
Limited time or quantity
21. A window display 121.
A call to action
22. Inside signs 122.
Satisfied customers
23. Posters 123.
A benefits list
24. Canvassing 124.
Competitive advantages
25. Door hangers 125.
Gifts
26. An elevator pitch 126.
Service
27. A value story 127.
Public relations
28. Backend sales 128.
Fusion marketing
29. Letters of recommendat i o n 129.
Barter
30. Attendance at trade sho w s 130.
Word-of-mouth
31. Advertising 131.
Buzz
32. Direct mail 132.
Community involvement
33. Newspaper ads 133.
Club and association
34. Radio spots 134.
Free directory listings
35. Magazine ads 135.
A tradeshow booth
36. Billboards 136. Special
events
37. Television commercials 137.
A name tag at events
38. A computer 138.
Luxury box at events
39. A printer or fax machine 139.
Gift certificates
40. Chat rooms 140.
Audio-visual aids
41. Forums 141.
Flip charts
42. Internet bulletin boards 142.
Reprints and blowups
43. List building 143.
Coupons
44. Personalized e-mail 144.
A free trail offer
45. An e-mail signature 145.
Guarantees
46. Canned e-mail 146.
Contests and sweepstakes
47. Bulk e-mail 147.
Baking or crafts ability
48. Audio and video postcar d s 148.
Lead buying
49. A domain name 149.
Follow-up
50. A web site 150.
A tracking plan
51. A landing page 151.
Marketing-on-hold
52. A merchant account 152.
Branded entertainment
53. A shopping cart 153.
Product placement
54. Auto-responders 154.
Being a radio talk show
55. A search engine ranking 155.
Being a TV talk show
56. Electronic brochures 156.
Subliminal marketing
57. RSS feeds 157.
A proper view of marketing
58. blogs 158.
Brand name awareness
59. Podcasting 159.
Intelligent positioning
60. A personal e-zine 160.
A name
61. Ads in other e-zines 161.
A meme
62. E-Books 162.
A theme line
63. Content provision 163.
Writing ability
64. Webinars 164. Copywriting ability
65. Joint ventures 165.
Headline copy talent
66. Word-of-mouse 166.
Location
67. Viral marketing 167.
Hours of operation
68. eBay and other auction site 168.
Days of operation
69. Click analyzers 169.
Credit card acceptance
70. Pay-per-click ads 170.
Financing availability
71. Search engine keywords 171.
Credibility
72. Google adwords 172.
Reputation
73. Sponsored links 173.
Efficiency
74. Reciprocal link exchang e s 174.
Quality
75. Banner exchanges 175.
Service
76. Web conversion rates 176.
Selection
77. Knowledge of your market 177.
Price
78. Research studies 178.
Upgrade opportunities
79. Specific customer data 179.
Referral program
80. Case studies 180.
Spying
81. Sharing 181.
Testimonials
82. Brochures 182.
Extra value
83. Catalogs 183.
Adopting a noble cause
84. Business directories 184.
Easy to do business
85. Public service announce me 185.
Honest interest in people
86. A newsletter 186.
Good telephone demeanor
87. Speeches 187.
Passion and enthusiasm
88. Free consultations 188.
Sensitivity
89. Free demonstrations 189.
Patience
90. Free seminars 190.
Flexibility
91. Articles 191.
Generosity
92. Columns 192.
Self-confidence
93. Writing books 193.
Neatness
94. Publishing-on-demand 194.
Aggressiveness
95. Workshops 195.
Competitiveness
96. Teleseminars 196.
High energy
97. Infomercials 197.
Speed
98. Constant learning 198.
Focus
99. Marketing insight 199.
Attention to details
100. Yourself 200.
Ability to take action
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