Falsafah dalam Pengurusan Pemasaran

1.       Production

·         Consumers favor products that are available and highly affordable

·         Improve production and distribution

2.       Product

·         Consumers favor products that offer the most quality, performance, and  innovative features

3.       Selling Concept

·         Consumers will buy products only if the company promotes/ sells these product

4.       Marketing Concept

·         Focuses on needs/ wants of target markets & delivering satisfaction better than competitors

5.       Societal Marketing Concept

·         Focuses on needs/ wants of target markets & delivering superior value

·         Society’s well-being