1. Passionate
- They love their chosen career and can't think of anything else they'd rather do.
2. Life-long learners
- They are endlessly inquisitive and committed to becoming and/or remaining students of business and marketing.
3. Perceptive
- They understand that perception is reality.
4. Patient
- They know that "get-rich-quick" schemes are hooey.
5. Prepared
- They've done their home.work and are poised and ready for opportunity when it comes knocking
6. Tenacious
- They have a long-term perspective and are willing to stay the course.
7. Optimistic
- They face the brutal facts of reality but choose to maintain a have a positive attitude.
8. Focused on the present
- They repeat their past successes and don't dwell on their past mistakes. They live in the present, their most valuable asset.
9. Reliable
- They keep their promises and do what they say they're going to do.
10. Honest and trustworthy
- They understand how long it takes to develop a great reputation and how quick it can be destroyed.
11. Good listeners
- They understand that their best marketing tools are their ears.
12. Willing to change
- They modify their behaviors, beliefs and attitudes after gaining knowledge that effectively disputes previous notions.
13. Accept responsibility
- They step up to the plate and are accountable for their behavior and their actions and never look to blame others.
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