Niche...

When you carve out your niche and declare it, 

make sure it's an accurate projection of your true identity. 

Remember this niche may be anything from low-price, high-volume to up-scale and high-end. 

You may only cater to older women or to young kids. Your niche may be a combination of all of these factors and more. 

The important thing is to make your niche big enough to get a lot of customers from your territory, and small enough to eliminate any competitors. 

That's quite a challenge and a lot of work, but once you've done it, get ready to make some big bucks with your business!