Carol Parenzan Smalley, owner of Small
Business Consulting Services in Palmyra,
PA has a great suggestion for a
variation on the old business card. She's created a bookmark that folds to the
size of a standard business card. The front of the card contains her business
information, and the back of the card lists her services as well as free
resource information with phone numbers, library sections, government agencies,
and web sites (such as Guerrilla Marketing Online).
Smalley 's stationery letterhead compliments
the bookmark, with her services listed down the left margin -- subtly
advertising all of her services with each and every correspondence.
Finally, Smalley reduced her costs by
utilizing a great guerrilla tool: bartering. A client designed her stationery
package in exchange for a marketing plan that Smalley wrote. Good going!
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